This is the time of year when everyone starts thinking about new web design trends. A website is an important marketing tool for your business it is hands down the best way to showcase your products and services to your customers. Every business needs an alluring and eye catching website that can attract lots of visitors. If you have an outdated website then all you need to do is revamp it. If you are looking for a new business website, you should look for a web design company that can follow modern web design trends to make your website more appealing.
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2018 Design Trends
Alright, so let’s get in to the actual trends. Some of them may come and go quickly, but others like responsive design are around to stay and you should make sure that your website takes advantage of them.
1. Responsive Web Design
Nowadays people have started browsing website via various devices such as mobile, tablet, laptop and much more. You need a mobile-friendly and responsive website that can work on different devices and browsers easily. This one is definitely not a trend, the future of the internet is mobile and if you’re website is not responsive you are missing out on as much as 60% of your potential traffic.
2. Focus on Video
If an image says a lot about your brand, then the video may work wonder. Homepage background videos can be very beneficial as they can tell a long story behind your services and products within few seconds. You need to have lots of videos on your website. There’re lots of online stores that also have different videos for their different products or services. Video gives a clear idea about product and service. This is an easy way to understand your service or product.
3. Rich Animation
You should add animations such as hovers and gifts to make your site more attractive and engaging. You can introduce something unique and attractive that gives a more engaging experience than static graphics. Remember not to overdo it though, you don’t want every single thing jumping around on the website. Remember those terrible Flash websites back in the day? To be honest we are glad that Apple killed it.
4. Storytelling That Is Interactive
You should have something interesting that can attract visitors. Your interactive storyline will surely compel visitors to come to your website and read it. For some great examples check out the Awwwards website.
5. Digital First Branding
Your website should be user and SEO friendly. It should have proper navigation and anchor text. There should be a proper interlinking and heading text. You should have relevant images, text, videos, design, and information about your product and services. It’s also really important to keep your website up to date, it is frustrating for visitors to find incorrect information or see tons of products that are out of stock.
6. Content That Is Long-Form
Your website content plays a very vital role in turning visitors into your website to a customer. You can post interactive and catchy content on your every web page. It helps visitors know how they can approach you. You can post detailed information about your products and services via website content. Think of your website as your 24/7 sales team, anybody at any time can find out more information about your product/services, book with you, buy product, and it can all happen while you are asleep or on vacation!
7. Design That Is Simple
Your website design should be elegant and simple. A messy and over optimized site cannot impress the visitors. You should look for a simple design for your website that can match with your branding and particular business theme. A busy website with lots of images, banners and slides can be very unattractive. You should look for a sophisticated and clean website. It can improve navigation, simplicity, and legibility. You should go with the minimalist design and focus on user interface. Keep your website design simple and easy to understand.
8. Original Photographs
Your original Photographs are the best thing on your website to stand out from your competitors. Promote the use of photographs of your own or a professional photographer. However, if you want to use stock images make sure you customize them to make the image your own so that you don’t have the same images on your website as all of your competitors.